Research

PRESTON, I. (2010). Interaction of Law and Ethics in Matters of Advertisers' Responsibility for Protecting Consumers. Journal of Consumer Affairs, 44(1), 259-264. doi:10.1111/j.1745-6606.2010.01166.x.

Preston stated that law and business ethics have a close relationship, so advertisers should follow ad regulations and business ethics at the same time. When you violate the regulations, you can be punished. But if you do nor follow the ethics, you just receive the social disapproval. Because of that, advertisers usually just follow the law and forget about ethics. The ad law cannot cover all fields of advertising, so lacking ethics can help advertisers take advantage of customers. Business ethics can cover more fields than regulations, so teaching ethics to advertisers is necessary. But it will require a long time to change people's behaviours and opinions. Therefore, strengthening the ad law can be an efficient solution in the short time. I want to prove that we should make a stronger ad law to prevent the false advertising is an efficient way.
I read Quynh and Sireesha's posts.

Advice

I recieved many advises before I came here. I could not remember all of the advises, but I think the best advise I was given is from my granmother. She usually give me some advices before I have to go somewhere.When I prepared to go to airport to go to US, my grandmother gave me her advice: "Wherever you are, just be yourself. If you want something, just speak up." After living in America for near 6 months now, I realized my grandmother was totally right. American talk directly. They want something, they will say that directly. I still wonder sometimes how my grandmother know that because my grandmother is a traditional Asian woman. As everyone knows, Asian usually talk indirectly. I think all my family are like that, even my grandmother. Thank for her advice, I can get along well with my host family. It makes my life in American easier.
I read Vivian and Tahani's posts.

Reserch questions

Adverting is always interesting to me, so I do not mind watch commercial between watching TV shows. Each advertisement has its own purposes and techniques.
When I saw AT & T ad in TV, I was so surprised that AT & T can compare directly its service with Verizon's service. My major was Business Law, so I knew a Vietnamese advertisement cannot be like that, we have advertising law that ban the directly comparison advertisement. I think every country has their own regulation, so I want to know more about American advertising. Therefore, I chose advertising is the topic for my research paper. When I searched for advertising, I found interesting advertising term like fake advertising, emotion appeal, value appeal and efficient techniques. It is hard for the audiences to know which one is the fake advertising. My research questions are:
What is the faking advertising?
How we can recognize the fake advertising?

I read Tara and Bomi's posts.

American food

Thanksgiving dinner


Vietnamese New Year's Eve dinner

Talking about American food, I will think about fast food and American Thanksgiving dinner. Because life in American always requires fast and convenient, fast food becomes so popular here. For example, you can find Mc Donald, KFC, Pizza Hut, Taco Bell and Burger King everywhere. I like McDonald's burger and KPC's popcorn chicken. American fast food taste different from my country like KFC in America is more salty than in Vietnam. American fast food also do not have so much vegetable inside burger or sandwich like Vietnamese fast food. I can find a shrimp burger easy in Vietnam, but I still cannot find it here yet.
Besides that, I am very impress with American Thanksgiving dinner, especially turkey. American families have a huge dinner on Thanksgiving day. It is no doubt that TV diet commercial is so popular after Thanksgiving day and winter break. A big dinner on that day is similar to Vietnamese New Year's Eve dinner, however we eat more vegetable. We will have 8 dishes or more, but half of dishes' recipes include vegetable. Vietnamese food is perhaps more healthy than American. And I notice that American definitely like going to the gym and dieting more than Vietnamese. I had a Thanksgiving dinner with my host family last year. I liked apple pie and mashed potato, and I thought turkey tasted kinda similar to chicken. Every country has their own cuisine, and its food represent to its culture and life style.
I read Sireesha and Bomi's posts.