Adverting is always interesting to me, so I do not mind watch commercial between watching TV shows. Each advertisement has its own purposes and techniques.
When I saw AT & T ad in TV, I was so surprised that AT & T can compare directly its service with Verizon's service. My major was Business Law, so I knew a Vietnamese advertisement cannot be like that, we have advertising law that ban the directly comparison advertisement. I think every country has their own regulation, so I want to know more about American advertising. Therefore, I chose advertising is the topic for my research paper. When I searched for advertising, I found interesting advertising term like fake advertising, emotion appeal, value appeal and efficient techniques. It is hard for the audiences to know which one is the fake advertising. My research questions are:
What is the faking advertising?
How we can recognize the fake advertising?
I read Tara and Bomi's posts.
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